Paid Media
I've had some major success with managing paid media, particularly paid social.
In my career, I've executed ad strategies, ad spend, large scale budget distribution with diverse ranges from $500 to $500k, ad creative development, messaging, ads on both owned and partner channels, plus monitoring and post-mortem analysis.
I've worked with Meta ads, TikTok, X, Snap Ads, Reddit, and Google, and built relationships with reps from all platforms.
Taking a closer look
In May 2025, I launched ads on Meta for two web comics that I worked on.
The goals were simple: drive awareness of the series, and rank higher on the Most Viewed category.
For awareness, I selected a KPI of number of impressions, aiming to reach 100,000 impressions and stay within budget. For the traffic objective, I opted to stick to building initial interest and selected a KPI of link clicks . I aimed for a CPC of under 0.20 cents.
I selected to A/B test Meta's built-in Advantage+, and worked with a graphic designer to focus on a high impact visual campaign that could meet the specs of as many placements as possible. I placed ads in Stories, Reels, Feed, and many more placements so that audiences had a higher chance of encountering an ad where they were.
I targeted US/Canada based followers of Webtoon, Comic enthusiasts, anime fans, and also targeted fans of specific series that bordered on the same themes, aesthetic visuals, and animation.
These are the results.
Awareness Campaign
Tales of Oblivion performance
Cookies Inc. performance
Traffic Campaign
Tales of Oblivion performance
Cookies Inc. performance
