Paid Media
I've had some major success with managing paid media, particularly paid social.
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In my career, I've executed ad strategies, ad spend, large scale budget distribution with diverse ranges from $500 to $500k, ad creative development, messaging, ads on both owned and partner channels, plus monitoring and post-mortem analysis.
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I've worked with Meta ads, TikTok, X, Snap Ads, Reddit, and Google, and built relationships with reps from all platforms.
Taking a closer look
In May 2025, I launched ads on Meta for two web comics that I worked on.
The goals were simple: drive awareness of the series, and rank higher on the Most Viewed category.
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For awareness, I selected a KPI of number of impressions, aiming to reach 100,000 impressions and stay within budget. For the traffic objective, I opted to stick to building initial interest and selected a KPI of link clicks . I aimed for a CPC of under 0.20 cents.
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I selected to A/B test Meta's built-in Advantage+, and worked with a graphic designer to focus on a high impact visual campaign that could meet the specs of as many placements as possible. I placed ads in Stories, Reels, Feed, and many more placements so that audiences had a higher chance of encountering an ad where they were.
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I targeted US/Canada based followers of Webtoon, Comic enthusiasts, anime fans, and also targeted fans of specific series that bordered on the same themes, aesthetic visuals, and animation.
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These are the results.
Awareness Campaign
Tales of Oblivion performance
Cookies Inc. performance
Traffic Campaign
Tales of Oblivion performance
Cookies Inc. performance
