Local Marketing

At 4DX and ScreenX, I coordinated between exhibitor partners and film studios to achieve our mutual goals of targeted, local promotion that utilized OOH, discount days, giveaways, stunt marketing, and special screenings.

​

I managed requests and approvals, asset development, and licensor needs. I secured quantity of products, deliverables, and cross-collaborated with local businesses to ensure deadlines and needs were met. For special screenings and events, I liaised with theater management to ensure they were briefed on needs.

​

To get the most success out of local campaigns, it was essential that I had strong relationships with partners. I worked with counterparts from LA Live, Fathom Events, Allied, Regal Cinemas, B&B Theaters, Marcus Theaters, Cinépolis, CGV Cinemas, Disney, Warner Bros, Universal, Sony, Paramount, Lionsgate, and GKIDS.

​